what is a webinar? A webinar, also called a webcast or online video conference, is an internet event that is hosted by a company/organization and shown to a select group of participants via their personal computers via the Internet. (A webinar can also be called a webcast, online broadcast or live event.) A webinar can be used for a variety of different business purposes:
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Hosting a webinar can be a great way to share important information with a large number of people, such as a team of employees, in a short amount of time. Webinars are best when a company needs to show case a new product, new service, or a presentation on a current industry trend. There are several ways in which you can host webinars. Below we will discuss the three most popular options.
Online Presentations - A very popular option for webinars is online presentations. There are a number of different webinar platforms that allow you to host a presentation online. One of the best things about online presentations is that you can take notes on your slides or you can save them for later. When creating your presentation, it is important to create a slide layout that is easy to navigate and that includes all of the key elements that will be important to your audience. One of the best things about online presentations is that they are generally free to use.
What is a Webinar and How Does it Work?
Live Lead Generation - The benefit of webinars is that you can reach a large number of potential customers at one time without having to invest in advertising. When using webinars for lead generation, it is often a good idea to record your presentation beforehand. This allows you to review the content several times and to make any changes that may be needed.
Pre Recorded Webinars - Another option for webinars is the use of pre-recorded webinars. Using pre-recorded webinars for your audience can also be beneficial as many people prefer to listen to something they have already experienced rather than having to create a new video. In most cases, marketers that use pre-recorded webinars are targeting highly targeted audiences who can typically be found via search engines or social media. Some marketers choose to use pre-recorded webinars as the sole method of generating leads for their campaigns. In this case, they would schedule a single webinar for a set time on a particular day, week or month. They may also choose to record more than one webinar for the different product offerings they are promoting.
Virtual Or Online Demos - Most people have heard that webinars work best when attended by an actual audience, but many marketers overlook the possibility of using virtual demos or "demo" events to give their prospects/customers a taste of what the product will provide them. While there are some drawbacks to live demos, most experts agree that it is a more effective way to deliver information and to educate prospects/customers about a product/service. When using online demos, it is important to keep in mind that just like a traditional sales presentation, a webinar must be designed specifically for an individual who will be attending it.
Webinar Content Marketing - Not to be confused with traditional content marketing, webinars work in a completely different manner. First, webinars require a constant and ongoing commitment from its attendees. Most attendees are not internet savvy and will need to be coached in order to understand the webinar content and how to engage with it. This is true for all types of marketing, but it is especially true for webinars. Because of this, it is imperative that marketers understand the value of webinar content marketing and how to best market it.
After-wards - The last thing any webinar participant wants is to find that they are in the midst of another promotion, where they are bombarded by offers, and pushed to buy before they've even had a chance to see what the presenter has to say. Many people become agitated when this happens and become less likely to engage in future presentations. Therefore, it is important that a presenter or host knows the importance of an after-party promotion and how to best go about creating one. Most successful after-party presentations offer prizes or other incentives for attendees. If a presenter chooses to offer something of value to their audience, chances are that their audience will be more likely to engage in the presenter's next webinar.
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